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STEVE SYKES
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STEVE SYKES Managing Director

SER Steve Sykes

CONTACT STEVE

OFFICE PHONE
02 9882 8000

MOBILE
0418 115 665

EMAIL
steves@serentals.com.au

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I’ve worked in the sales aid finance sector continuously since 1984 and owned and operated S.E. Rentals (SER) since 1993. SER has grown to become Australia’s largest independent provider of finance in the print/copier space and is now expanding into other areas, such as IT, Solar, Security and virtually any sort of capital equipment.

I am particularly proud of the culture of SER and the way it is reflected in our customer care and towards each other. It makes SER a great place to work and grow.

To stay relevant, I regularly attend ITEX conferences in the USA; am a long-term member of the Commercial Asset Finance Brokers Association; have been a member of The Executive Connection (TEC) for 12 years and have been attending the Australian Equipment Lessors Association (AELA) conferences for 30 years. I was honoured to be asked to speak at BTAS 2015 and you can download my speech by clicking on the following banner.

BTAS Sykes speech

My blog Visible Thoughts shares industry specific commentary on the Australian and international vendor equipment finance sector, with posts published on international sites including ImageSourceMag.

My strongly held view is that I’m not in the banking, finance or broker business – instead, I believe that I’m in the relationship business. Relationships with staff, funders and equipment vendors are my strength, and as such, it is what SER staff are good at.

The equipment finance industry is changing very quickly. As such, I now spend most of my time developing in-house software applications, designed to automate and offer innovation, for both SER and our vendors. These developments will form the basis of our future success and they have all evolved from having extremely strong relationships with our vendors. They also provide great perspectives on what is needed in a services led future.

After 30 years in the finance industry, I admit that it is what I learn now that will really make the difference. John Wooden’s quote sums it up: ‘It’s what you learn after you know it all that counts.’

My wife Jo and I are regular visitors to Uganda and we established ChanCes Charity in 2015 after years of informally assisting grassroots community projects there. ChanCes gives people with no chance – a chance. Read more about ChanCes

VISIBLE THOUGHTS

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ChanCes
Charity

Supporting & educating
children in Uganda